Reframing Child Rights research memo

Let’s be honest - child rights aren’t something most Australians talk about every day. And when they do come up, it’s often in the context of a crisis or controversy. That’s a problem, because the way we frame child rights shapes how people think, feel and act on them.

We partnered with the FrameWorks Institute and the Queensland Family and Child Commission to take a close look at how child rights are framed in Australia today—and how we can do better.  

Reframing Child Rights is a new research memo that lays the groundwork for a new, shared story about child rights in Australia - one that resonates with community and decision-makers, invites action, and reflects the full humanity of children and young people.

Download Reframing Child Rights (PDF, 200kb)

This memo – phase one in a long-term research project – is designed to be a useful resource for anyone working in advocacy, policy, communications or leadership roles connected to children and families. In it, you’ll find:

It’s a useful foundation for anyone who wants to communicate more clearly, more effectively, and more confidently about children’s rights - whether you're crafting policy, writing media content, talking to decision-makers, or working alongside children and families every day.

Download Reframing Child Rights (PDF, 200kb)

How was it developed?

Reframing Child Rights brings together three strands of research, carried out across 2023-2024: 

What's next?

This is the first phase in a multi-stage reframing project. Next, we’ll be working to understand the cultural mindsets Australians bring to child rights—and to test new, evidence-informed ways to frame them that build understanding and support.

We’re actively seeking funding and collaborators to continue this work.

To learn more, or get involved, please email info@54reasons.org.au.